2007 is going to see a helluva lot of market research into how The Kids (and The Grown Ups) are using mobile phones. US firm comScore Networks is the latest to release a survey, which splits consumers into three age groups: The Cellular Generation (18-24), Transitioners (25-34) and Adult Adopters (35+).
The youngsters are the most interesting group, who predictably are more likely to personalise their phones with ringtones and colour schemes, are keen on text messaging, cameras and MP3 playing capabilities. Apparently they're less likely to use the mobile Internet than Transitioners though.
The survey (well, the press release anyway) doesn't talk much about Mobile 2.0 activities, such as uploading photos and videos to UGC sites, or blogging on the go. I'd love to see someone conduct some in-depth research into that.