MailSting, which launches today, is billing itself as a 'communications and content portal', which offers a mix of email, file sharing, social networking and blogging features, with a strong mobile angle.
Initially free, users get 100MB of email space, 100MB of storage for media files, and their own SMS/MMS mobile inbox. The service claims to work with PDAs and PSPs, as well as mobile phones.
MailSting also uses viral marketing, rewarding users for sending messages and signing up friends with 'Stings', which can then be used to buy mobile ringtones and games, or use some of the paid-for services on the site.
These include custom image editing, letting users crop photos, add text and different effects, then send them to a mobile phone.
"With MailSting, users can combine many of the functions of sites such as MySpace, Hotmail, Jamster and Flickr into one easy-to-use portal, with the added benefit of integrating their online space with their mobile phone," says founder and MD Peter Ferguson.
Whether the service can compete against larger players like MSN and Yahoo, which have many of these elements, remains to be seen. But it's at least more interesting than just another YouTube knock-off.