Following last week's iPhone announcement, mobile phone operators have been falling over themselves to improve their mobile internet services, Mobile Marketing Magazine reports. The latest such development stems from the partnership between 3 Group and Yahoo!, who joined forces in June 2006, and will now work together to provide 3 Group customers in Italy, Ireland, Sweden, Denmark, and the UK with Yahoo! Go for Mobile 2.0. Irish 3 Group customers will also get access to Yahoo! Search.
The Yahoo! Go for Mobile 2.0 services on offer will include Yahoo! Go 2.0, “an innovative new application that redefines the mobile Internet experience for consumers through a unique product design, ability to personalize with content from the entire Internet and a reinvention of mobile search”, Yahoo! oneSearch, Yahoo! Mail, and Yahoo! Messenger.
The collaboration is not set to end with Europe, however - 3 Group is also looking to expand its existing services within Asia and Australia.