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Mobile data strategies to increase demand

If you're interested in mobile data strategies and have a few grand burning a hole in your pocket, you could do worse than to invest in a copy of Portio Research's "Strategies for Creating End-User Demand for Mobile Data Services". The 160-page PDF will set you back £1,495 for a licence that covers up to five people, £1,995 for a licence that extends to medium-sized companies, or £2,995 for a corporate licence. All prices exclude VAT, which puts them out of reach of the average home user.

According to Mobile Marketing Magazine, the report covers ways in which mobile operators can increase their revenues from data services, and examines "mobile portals, mobile music downloads, mobile video downloads (and uploads), ringback tones, mobile commerce, mobile games, mobile video calling, SMS and MMS, plus a section looking at Web 2.0."

In addition to services offered, Portio examines market conditions in specific country markets around the world, and highlights "industry-leading examples" from the UK, the US, and a number of those lucky, lucky Asian countries whose mobile countries are light years ahead of our own, especially Japan and South Korea, where I would not be surprised to discover phones capable of independent space travel.

For a free overview brochure of the report, click here.

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This page contains a single entry from the blog posted on January 16, 2007 4:09 PM.

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