Mobile social networking on both sides of the pond is dominated by MySpace and Windows Live Spaces, new research from Telephia has found. Brits uploading mobile phone content onto the web are most likely to use MySpace, Windows Live Spaces, and YouTube, while in America YouTube is replaced with the college students' favourite, Facebook.
Telephia's statistics, reported by Mobile Marketing Magazine, shows that 21% of British mobile social networkers are devoted to MySpace, 18% are enamoured with Windows Live Spaces, 9% are dedicated YouTubers, and a further 9% love Bebo. While PCs are still used to upload media onto the internet, Telephia points to the recent rise in mobile social networking as a sign that 2007 will be the year in which the medium begins to benefit from its staggering growth potential.
The majority of mobile social networkers are in their teens and early twenties, with twice as many UK mobile social networkers coming from the 15-17 age group as from the population as a whole.
In the US MySpace has effectively cornered the market in mobile social networking in the 15-17 market, with 69% of that age group using it as their primary host of photos and videos. Mobile social networkers as a whole also prefer to use MySpace, which was the top choice of 32% of mobile social networkers. Facebook has a 13% share, and Windows Live Spaces 11%.