A survey from RarePlay claims that just 8% of the top 1,000 US brands have websites that are compatible with mobile web browsers, taking into account their limited bandwidth and small screens.
The industries that score best include Internet & ISPs (23%), travel (18%) and entertainment (17%), with sectors like pharmaceutical, retail and education scoring less than 1%. RarePlay – which it has to be said earns its money from making web applications for firms which ARE cross-platform – cites BMW, Red Bull and T.G.I. Friday's as three brands that have commissioned mobile-friendly sites.
I'd love to see this kind of research done in the UK. On one hand, I'm guessing the percentages may be higher, as mobile usage is more established here. But having spent a fair amount of time using my mobile browser to surf regular websites, I'm not so sure.
Anyway, you can read RarePlay's survey in full here.