It's early days, but I can't help thinking that every website that gets a redesign in 2007 will work 'Web 2.0' into the subsequent press release – even if this just means the inclusion of, say, user comments.
Maybe I'm being a bit harsh on the revamped Times Online website in this respect, but the story reporting it on Brand Republic does promise "a number of enhanced Web 2.0 multimedia functions", while in an interview on the site itself, designers Tomaso Capuano and Jon Warden explain what influenced the relaunch.
"On the first day, we sat in a very large room in Docklands, with lots of creative types, and looked at the web," says Warden. "We discussed everything from YouTube to blogs to Amazon to the BBC to Google News."
So what are these Web 2.0 multimedia features? Reader comments get a higher priority, along with a feature to rank stories by those that have been most read, most commented or 'most curious'.
Plus there's the existing podcasts, plus some RSS feeds and the audio/video section (although the latter won't load at the mo, at least for my Mac/FireFox combo).
No sign of the ability for readers to upload their own videos though in a YouTube stylee, or any obvious integration with News Corp's MySpace site. Maybe this is just the starting point for some whizzy features to launch later on in the site's evolution – a completely personalisable Digg-style front page, perhaps?
Oh, and they've put lime-green in the logo, which will hopefully make the more buffer-ish element of the Times' readership splutter over their keyboards...